Multiplying Impact and Results By Developing Culture

I was reading a post-game interview with a major college coach who has been in his current position for two years. His team was coming off of a big, program defining win. There was a particular play where a team rallied with extraordinary effort around the ball carrier.

The play had come on 3rd and 19 and there was about a 10 yard pass; well short of the first down. The receiver pushed and pulled, with the help of his teammates, another 7 yards or so and set up 4th and short. Ultimately, the team went for it on 4th down and converted the first down.

The call – the strategy and tactics – only produced about 1/2 of what was required. It was the unity of agreement towards a goal that pushed the situation to favorable. The coach had done all that he could do and he was left to simply watch as the team took matters into their own hands beyond the result of the strategy and tactic.

Immediately following the play, the coach reportedly said, “That’s a culture play right there.” The culture was changing. He inherited a program with limited success and he was trying to get them to achieve more. He was going about it by attempting to change the culture. If the culture changes, the norms change. If the norms change, people agree related to how and what to do. They already know why; it’s cultural. They agree with the why and are unified towards the what.

Culture multiplies leadership. Culture is the multiplier because it extends beyond the direct control of the leader. The leader doesn’t have to direct the specifics, but can trust that hearts are aligned towards a common goal and the extra effort, creativity and perseverance is a produce of agreement. Skills, talents, abilities and creativity are released to multiply. All the leader is left to do, at times, is watch as the team results exceeds the strategy or tactics employed.

When the leader doesn’t have to be present but the vision is “caught” in the culture, there can be exponential momentum. Ultimately, it is the test of truly outstanding leadership; how do they perform in your absence? Additionally, how do they perform in your absence when faced with unexpected challenges? Can they adapt collectively and push through the variables that weren’t planned for?

Strategy and tactics are easy by comparison. Culture is the hard, slower process of agreement towards a common goal. It’s the “why” becoming so inherent in the language and consciousness of an organization that the leader’s immediate presence isn’t necessary. It’s also the only true multiplier of the three.

One thought on “Multiplying Impact and Results By Developing Culture

  1. Pingback: Culture Eats Strategy for Breakfast and Leaders for Lunch | Encounter. Encourage. Engage.

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